Strategic Marketing Consultants Podcast

The Educational Spectrum

February 01, 2022 Shea
Strategic Marketing Consultants Podcast
The Educational Spectrum
Show Notes

Now, before we get too far down the line, I need to bring a very important concept in the light for you.  I want to talk about something we call The Educational Spectrum (or what some people call the Sales Cycle.)  Now, I know you've heard that term before. Don't tune me out here because what the Educational Spectrum means in Strategic Marketing vernacular is different than what you're thinking of.  I want to challenge your definition of this term so it more appropriately lines up with the concept of marketing systems.  Now, I want to go through this quickly, so I want you to go through a mental exercise with me.  I want you to draw a line in your mind with a point on each end.  The point on the far left has a value of one and the point on the far right has a value of 100.  Okay, got it?  So, now, you've got a line representing points 1-100 from left to right.