As an entrepreneur for most of his life, Shea has been intimately involved in advertising and marketing since the mid 70’s when he opened his first business. Since that time he has read hundreds of books, attended dozens of seminars and workshops, and taken classes as well as private courses that all delved into advertising and marketing in one form or another.
Since the late 90’s he became involved in Internet Marketing and continued his research, study and application of advertising and marketing gleaned from some of the greatest minds in the marketing world including Claude Hopkins, Jay Abraham, Seth Godin, Michael Gerber, Rich Harshaw, Al Ries, Jack Trout, Harvey McKay, John Caples and many others.
What he has come to know is that “Everything you have ever learned about marketing is wrong.” What??? How can he say that?