The fifth step in the Strategic Marketing Program is having a professionalized image. Now for the sake of time I am not going to review this step in detail. The point here is simple and obvious. If you want to dominate you must always act and look like the consummate professional. Professionalized image directly impacts the amount of confidence your prospects have in you. Remember what you learned earlier, the amount of money someone is willing to give you is directly proportional to the amount of confidence they have in your ability to provide them with the goods and services that they want or need.
So just remember, in everything you do look like a professional, act like a professional, and be a professional. The market deserves it.
Consider it your duty.