Step 4 in the Strategic Marketing Program is to create and implement a systematized sales process. This is one of the most overlooked aspects of a complete marketing system. Those who utilize it will increase sales and maximize efficiencies while simultaneously driving revenue and lowering cost. Sounds good right? It almost sounds too good to be true but it’s not. It’s just called the guaranteed results that come from hard work done right.
A lot of what we do here comes from Michael Gerber’s book called “The E-Myth.” If you have never read that book than you need to read it. It’s one of the bestselling business books ever written and it’s worth its weight in gold. In short, Michael Gerber describes the reason why most businesses fail and that reason is that most small business owners are experts at their trade or craft but they’re not experts at running a business. It’s a big difference and it’s the difference that makes the difference. Michael’s solution to the problem is to create and implement systems in your business to do the heavy lifting for you so that your business is a streamlined and nearly automated machine that makes money for you without your need for constant and perpetual oversight. That’s the oversimplified explanation of what the book’s about. But that’s the gist of it.
So in our case we have created this step in the Strategic Marketing Program to ensure the entire sales and marketing process is systematized. We don’t want to leave anything to chance especially considering how much work is involved in creating our marketing programs for our customers.