Strategic Marketing Consultants Podcast

Connect

March 16, 2022 Shea
Strategic Marketing Consultants Podcast
Connect
Show Notes

The second component is Connect.  This means that once you have captured your prospects attention, you must connect with them on an emotional level.  You have to hold onto their attention by connecting on a hot button that is important or relevant to them.  You have to make them feel like important and relevant information is going to be delivered to them.  Information that will help them make the best decision possible.  In short you will be helping to facilitate the decision-making process.