Now let’s move on to Component #2 is the Strategic Messaging Formula™
So now that we have created our Identity, I want to show you exactly what your marketing content is supposed to look like. Believe it or not the process of creating an effective strategic marketing program is actually scientific. You’ve been taught to believe that marketing is an art and that you need a team of creative people to invent funny, quirky, entertaining, or any other type of creative content to use in your advertising and marketing but this is simply not the case.
Years ago, there was a marketing acronym used called AIDA, A-I-D-A. It stood for Attention, Interest, Desire, and Action. In Rich Harshaw’s book called, “Monopolize Your Marketplace” Rich updated this formula and called it the “Marketing Equation”. Both of these systems worked well for years and still do. However, in today’s internet age with so much information being disseminated online and with incredible software tools available to us, along with our own testing in the Strategic Marketing Consultants Network, we have refined this system even further.
We call this scientific method for creating comprehensive marketing systems the “Strategic Messaging Formula”
and we use it exclusively within the Strategic Marketing Consultants Network to generate industry-leading results for all of our customers, no matter their industry.