The RULES have changed in marketing. You can’t just put up an ad in the paper or launch a platitude-filled website announcing to the world that you’re open for business anymore. Just being good in sales won’t cut it today. You’ve got to communicate with POWER!
Your Identity is REAL. This is “clear cut.” This is “as necessary as having a phone or computer in your business to communicate with other people.” If you don’t have what I’m talking about today – your IDENTITY… you’re not really even in business.
Your Identity is the HUB of your business. Identity is defined as “words, phrases, and images – articulated with Power, Passion, and Precision – that instantly and definitively communicates who you are, what you’re all about, and what customers can expect when doing business with you.
You’ve got to draw a line in the sand stating what you are – and what you are not.